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Southwest Goes the Extra Mile with Operation #Rescuethedress

Written by Charlie

There are many stories of airline problems but here is one where Southwest went the extra mile to deliver a dress in time for a wedding. Operation #rescuethedress!

There are enough stories about what airlines do wrong and things we may not like so when I see something that an airline does that shows a very human side, I love giving that the balance as well.

Southwest Goes the Extra Mile with Operation #Rescuethedress

This was a little thing I noticed on the Southwest twitter feed on Friday. The story started that a bridesmaid heading to Costa Rica for a wedding this weekend forgot her bridesmaid dress. She had a friend that jumped to help on social media to ask if Southwest could get her the dress.

This is where Southwest went the extra mile and not only responded and helped with delivering the dress but made the whole thing into a fun experience for anyone following along. Here is the Twitter exchange:

Yes, Southwest actually added a little fun tag to see in the tracking for the flight that said “#rescuethedress.” A nice, fun little touch in a customer-friendly, socially active way of improving someone’s special day.

Of course, no good deed will go ignored by those who have had something go wrong with Southwest! 🙂 I knew there would be the customers that remarked about lost baggage, lost items onboard, etc and I wasn’t disappointed! If you want to follow that and how the whole thing ended up, check out the Southwest Twitter feed!

Well done, Southwest! This was a move that literally cost Southwest practically nothing but allowed them to generate some good will online and have some fun interactions with customers.

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About the author


Charlie has been an avid traveler and runner for many years. He has run in marathons around the world for less than it would cost to travel to the next town - all as a result of collecting and using miles and points. Over the years, he has flown hundreds of thousands of miles and collected millions of miles and points.
Now he uses this experience and knowledge to help others through Running with Miles.

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