Targeted credit card offers have always been something of interest, and envy, to people interested in the best bonus. For instance, we have seen targeted 150,000 Membership Reward point offers on the American Express Business Platinum card (I haven’t received one – while some have received multiple offers!).
It is a great way for the banks to really entice customers that their metrics show are either going to be the best potential customers for that particular card (either by spending habits on other cards or some similar example) or someone who may have a great credit score but no real business with that particular issuer. Thankfully, it seems that Chase may be stepping up their game a bit more in the targeted card offers – we have seen many instances of the 80,000 IHG point offer + $50 statement credit (which some people have been able to match to, as far as the points, not the statement credit for all) and also seen examples of the United MileagePlus Explorer personal card (50,000 miles). The business version is still offering 50,000 miles to everyone, but the personal offer is targeted (and I was targeted for that one and just got it again to rack up an easy 50,000 miles!). Read this post for information on finding out if you are targeted.
Best Targeted Southwest Credit Card Offers
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In the last week, I have seen two examples of the Southwest card that have been targeted offers. To refresh, the normal offer on the Southwest credit cards is 25,000 points after $2,000 spending in 90 days. About 4 times a year (or even more often), we see that jump to 50,000 points on all three cards – the Premier version is actually still at that level, if interested.
But, these two targeted offers are even better than that.
Southwest Business Premier – 60,000 points
I saw one mentioned by Shawn at Miles to Memories – 60,000 Rapid Reward points after spending $3,000 in 90 days. This is for the Southwest Business Premier card. That is a full 10,000 points better than the usual 50,000 point bonus on this card – at current Southwest redemption values for the Wanna Get Away fares, that is like getting an extra $160 bonus! That is a fantastic deal! Shawn has a link for the card on his post that he received through the offer but warns that it is only the landing page (so it does not show the offer) and it may be only for targeted members. Doctor of Credit notes that you can call Chase at 888-883-2721 and mention code DF01 to apply for this offer.
Southwest Personal Premier – 50,000 points + $100 statement credit after first purchase
This one was brought to my attention by a reader and it was a targeted offer received via e-mail. It is similar to the offer that is presented to the customer during the checkout phase of purchasing a ticket at Southwest, except it is for 50,000 points instead of 25,000 points.
This is a tremendous offer as well and is the best offer that I have seen on the Premier card. The $100 statement credit wipes out the annual fee ($99 due the first year) and is a huge help in furthering the value on this sign-up bonus. The spend amount is the same as normal – $2,000 in 90 days.
Summary
It is great to see these offers rolling out with greater amounts and frequency. Chase seems to be really upping its targeting of customers a bit – there is the 80,000 point Marriott offer, the 80,000 point + $50 IHG offer, and now these offers for the Southwest cards. So, do not throw away your “junk” mail too quickly as you may just receive one of these offers. Also, do check your e-mail carefully to see if you receive one of these offers via e-mail (many seem to come that way). If you were not a recipient of one of these targeted offers, give Chase a call and ask if there is a chance that you are eligible for the offer. Even with targeted offers, Chase has been known to match to the better offer.
But, just remember, if you are shown an offer from a friend that seems too good to be true, it very possibly is. 🙂
