American Express may launch a new premium hotel card (their first) that would give some nice elite benefits – but at what cost? Find out about this potential Amex Hilton Diamond card!
The Amex Hilton Diamond Card – A New Premium Hotel Card?
On the Chase side, we have the Ritz-Carlton card that commands a $450 annual fee and several premium perks in addition to the hotel benefits. Now, it seems that American Express is at least strongly thinking about entering the premium hotel card market – and doing so with the Hilton Diamond card.
According to Doctor of Credit, a reader recently filled out a survey that gave some interesting details on something called the Hilton Diamond card. It gives some interesting perks like, of course, Hilton Diamond status as well as many other benefits. Here is what the details show:
- $395 annual fee
- 14 Hilton points per dollar spent at Hilton properties
- 7 Hilton points per dollar at:
- US restaurants
- car rental agencies
- airfare purchased directly from airlines
- 3 Hilton points on all other purchases
- 500 Hilton points when booking Hilton hotels online with the Hilton Diamond card
- Receive complimentary Hilton Diamond status
- Receive Hilton Diamond+ status with $60,000 in annual spending on the card
- Receive Priority Pass lounge membership for free entry
- $250 annual travel credit
- 1 free night annually when you spend $12,000 in a year on the card
Some of those things follow other Hilton card offerings to some extent so it is not a surprise to see them on a premium Hilton Diamond card. What is surprising is the inclusion of something called “Diamond+” which is a status that is not currently offered (at least publicly). It is also surprising that the annual free night is not just given to cardholders with the hefty $395 annual fee.
There is no mention of a sign-up bonus but I would guess it would have to be a minimum of 150,000 Hilton points (since the $75-fee Hilton Surpass card often offers 100,000 points). But, I think far more likely would be 2 free nights (possibly 3) and likely available on any night instead of being restricted to weekend nights like the Hilton Reserve. I base this on the fact that the details do not put the “weekend” term on the free night for annual spend.
If this card comes out, it would be available to everyone and should make a lot of people interested in it. If it comes with 3 free Hilton nights, it could be a great offering. Hilton nights can cost 95,000 points per night during peak time so such a bonus would equal 285,000 Hilton points at the maximum usage. Not a bad sign-up bonus!
Would you get the Amex Hilton Diamond card if it does come out? What kind of sign-up bonus would you want to see?