With the win of the Netherlands over Mexico yesterday, the KLM twitter account could not resist a little bit of gloating at Mexico. The problem was the image they used to represent Mexico – a caricature complete with sombrero and mustache. This angered many Mexicans, many of whom were probably already ticked by the win and this jab did not help their attitude towards their victors at all.
KLM deleted the tweet but not before it was retweeted over 10,000 times. It sounds like KLM’s twitter agents might need to just stick to replying to customers and leave the World Cup comments to others.