KLM Gets World Cup Publicity – But Not In A Good Way

KLM world cup
Written by Charlie

With the win of the Netherlands over Mexico yesterday, the KLM twitter account could not resist a little bit of gloating at Mexico. The problem was the image they used to represent Mexico – a caricature complete with sombrero and mustache. This angered many Mexicans, many of whom were probably already ticked by the win and this jab did not help their attitude towards their victors at all.

KLM world cup

KLM deleted the tweet but not before it was retweeted over 10,000 times. It sounds like KLM’s twitter agents might need to just stick to replying to customers and leave the World Cup comments to others.

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About the author


Charlie has been an avid traveler and runner for many years. He has run in marathons around the world for less than it would cost to travel to the next town - all as a result of collecting and using miles and points. Over the years, he has flown hundreds of thousands of miles and collected millions of miles and points.
Now he uses this experience and knowledge to help others through Running with Miles.


  • Compared to Mexicans chanting Osama, Osama [bin Laden], when playing the US, this is harmless… Pot, meet kettle.

  • Compared to Mexicans chanting “Osama, Osama [bin Laden] in matches against the US, this is harmless… Pot, meet kettle.

  • I was in Brazil for the first two weeks of this World Cup and in South Africa for the first few days of the previous World Cup. Both times I came across numerous Mexican fans, a high number of whom were wearing sombreros, Lucha Libre masks or other stereotypical Mexican garb. I wouldn’t have tweeted that message or image if I were running a corporate promotional account, but I don’t think the complaints have much validity.