Amazon Prime Day 2022 is over – and I am sure that many of you are relieved to see all that content online stop! 🙂 I appreciate the many, many of you who purchased through my links – it really is a big help so thank you for supporting the site in that way! But, I wanted to do one final Amazon Prime Day post to take a look at how big it really was worldwide.
The Huge Numbers of Amazon Prime Day 2022
Amazon claims that Prime Day 2022 was the biggest Prime Day event ever. That surprised me a bit since I would have figured the earlier years would have been bigger, especially with the economic problems around the globe right now. But, it appears that Amazon and their sellers struck the right balance in item value and price to make it this big.
This year, Prime members purchased over 300 million items worldwide during the Prime Day event. That is big but a really cool number is that over 100 million of those items were small business items, coming from the small/medium-sized business side of Amazon. Those purchases totaled over $3 billion (that number is in the total three week period of time both leading up to Prime Day and Prime Day itself).
Amazon claims that Prime members saved $1.7 billion worldwide. But, I am not sure what they are using for the top line number on that point of reference. It is well-known that Amazon’s practice of “percentage off” uses a list price instead of the everyday price that they sell at. So, in one example, they had a solid state drive that they claimed was like 43% off – but, in reality, it was only 13% off their everyday prices. At any rate, Amazon says that this is greater savings than any other Prime event.
Here is a look at the Prime Day trends, right from Amazon. Amazon says that they have 200 million paying Prime members worldwide. At US pricing, that is $27 billion! That is probably the most amazing number in all of this. Sure, Prime is no longer just about fast shipping and there are tons of costs that Amazon has to maintain an active user of the Prime membership but that is still a whole lot of money. I still think that Amazon should be including things like either a Fire tablet or a Kindle e-reader with their membership – it is a loss leader for them anyway at sale pricing and having one for each Prime member just serves as a gateway for more digital content purchases!
Worldwide Prime Day Trends
bolding mine
Shopping
- Prime members worldwide purchased more than 100,000 items per minute during this year’s Prime Day event.
- Some of the best-selling categories worldwide this Prime Day were Amazon Devices, Consumer Electronics, and Home.
- Prime members worldwide did the most shopping from 9 a.m.—10 a.m. PT on Tuesday, July 12 during the entire Prime Day event.
- Some of the best-selling items worldwide this Prime Day were from premium beauty brands, including LANEIGE and NuFACE; Apple Watch Series 7; diapers and wipes from Pampers and The Honest Company; kitchen essentials from Rachael Ray, Le Creuset, and Hamilton Beach; VTech and LeapFrog toys; Vital Proteins Collagen Whey; Levi’s apparel and accessories; Chemical Guys car wash products; and pet products from NUTRO, TEMPTATIONS, and GREENIES.
- Since Prime Day shopping began on July 12, select Fire TV, Echo, and Blink devices were some of the best-selling items on Amazon worldwide.
Small Businesses
- Customers supported small businesses in the three-week lead-up to Prime Day, generating more than $3 billion in sales for small businesses included in the Support Small Businesses to Win Big sweepstakes.
- Customers purchased more than 100 million small business items in the three weeks leading up to Prime Day.
U.S. Prime Day Trends
Shopping
- Prime members in the U.S. purchased more than 60,000 items per minute during this year’s Prime Day event.
- Prime members in the U.S. did the most shopping from 8 p.m.—9 p.m. PT on Wednesday, July 13 during the U.S. Prime Day event.
- Some of the best-selling categories in the U.S. this Prime Day were Consumer Electronics, Household Essentials, and Home.
- Some of the best-selling items in the U.S. this Prime Day were premium beauty brands, including LANEIGE and NuFACE; Apple Watch Series 7; Crest Teeth Whitening and Oral-B electric toothbrushes; kids’ and baby clothing from Simple Joys by Carter’s; Bentgo Kids lunch boxes; Levi’s apparel and accessories; Shark vacuums, air purifiers, and steam mops; Beats by Dre headphones and earbuds; Coleman, Marmot, and ExOfficio outdoor gear and apparel; and construction toys including LEGO sets, Magna-Tiles, and PLAYMOBIL.
- Customers in the U.S. used Prime Day to celebrate summer, purchasing more than 1.2 million pairs of sunglasses and more than 1 million swimsuits.
- Since Prime Day shopping began on July 12, select Fire TV, Echo, and Blink devices were some of the best-selling items on Amazon in the U.S.
Small Businesses
- During the three weeks leading up to Prime Day, customers shopped from small businesses included in the Support Small Businesses to Win Big sweepstakes across all 50 U.S. states, with those in Delaware, New York, and Wyoming seeing the biggest sales per capita.
Amazon Live
- Amazon Live Prime Day streams had more than 100 million views.
- Thousands of creators streamed throughout Prime Day 2022.
All in all, it seems that this was a pretty successful Prime Day – for Amazon, for small businesses, for affiliates (like me), and for the consumers that found the deals they were looking for. Strangely, this was the first time ever that I bought more items from an Amazon site outside of the US than the US site! This was thanks to some items actually having better deals in Amazon Germany (like the Bose 700 which got down to $115!) and the strong US dollar.
What was your best Prime Day purchase?
