Malaysia Airlines has gone through some serious problems this year as flight MH370 disappeared and flight MH17 was shot down over Ukraine. Those tragedies cost the lives of hundreds of people and many people are afraid to fly Malaysia Airlines for that reason. For the record, I would still fly on Malaysia Airlines and these incidents would not keep me from it.
Malaysia Airlines is cutting 6,000 employees and cutting fares on certain routes in an effort to bring passengers to their very empty flights. As another way to do it, they launched a contest for potential customers in Australia and New Zealand. The prizes included both free tickets and free iPads. The contest was called “My Ultimate Bucket List.” The problem with that was use of the words “bucket list” since that involves what people want to do before they die.
They have since pulled the page where the contest was located. The terms can still be found here.
I do feel badly that the wording of this messed up their attempt to draw more passengers to the airline. Hopefully, they come up with something new and make it available to everyone instead of only Australia and New Zealand customers.