Italy Shuts Down Uber
Italian courts have again ruled against Uber and have given the ride-sharing service 10 days to appeal or get out of Italy. Without doing that, they will be fined the equivalent of $25,000 for every day after that if they remain. Now, Uber can no longer advertise or use their app which effectively shuts down Uber in Italy. Uber has said they plan to appeal and they say they were “shocked” by the decision.
I’m sure that is more press-speak than reality. They know how hard it is to break into certain European markets where the taxi laws and services are more rigid than many planes in America. But, they certainly do not want to withdraw from a market where there must be a customer-base for them to want to stay in Italy.
I know that I have enjoyed the accessibility and option of having Uber in cities that I visit. It is not that I am anti-taxi/livery service but more that Uber is a constant. I know the app, I can pay in the app and not have to have the right foreign currency for the ride, I can select my destination on the app and see afterwards if the driver tried to take advantage – it is just familiar. I think if there was more uniformity or a streamlining of taxi-apps to help you in the same fashion, people may not mind using taxis as much. For now, many of the places that I have visited with taxi services are not living in the modern age and should move more in that direction.
Have you used Uber in Italy? What about Italian taxis?