For years now, the way many of us justified keeping some Amex cards was the great value we received back from Amex Offers. Being able to save the same offer to multiple cards helped to turn a lowly offer of a $10 credit into getting $100+ in credits. However, as of today that is all over.
An Amex Offers Devaluation – No More Saving to Multiple Cards
Before, you would find an incredible offer that did not look incredible by itself. But, when you duplicated your browser tabs and began selecting your different Amex cards in each tab and saving that offer, it became very lucrative! This was because you could save the same offer to multiple Amex cards (even authorized user cards) and then really scale it up.
This was perfect for things like hotel offers, airline offers, and offers for stores where you could buy gift cards. I, and many other people, have saved thousands of dollars using these techniques.
No More Multiplying Amex Offers = Harder to Justify Some Cards
But, as of today, Amex has closed the feature that allowed us to save the same offer to multiple cards. Not a whole lot more to say about that except that this loss will make many people take a hard look at some Amex cards the next time that annual fee comes due.
With Amex Offers, we could get that annual fee back. But, now, it will have to be the features of the card alone that dictate whether someone will keep it. Right now, Amex is lacking a little in that department with some cards.
HT: Doctor of Credit
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