British Airways: Here’s A Complimentary Upgrade To First – Actually, No…

Like many of you, I get a lot of e-mails from the various airline programs that I am signed up with. In some cases, I get several copies of the same e-mails as I help handle accounts for various family members. In one such account yesterday, I got a very interesting e-mail.

Enjoy A Complimentary Upgrade To First

Now you have it, now you don’t

Apparently, British Airways sent out e-mails to several of their customers “reminding” them of their complimentary upgrade from business to first class. This was the first I had heard about it so I clicked the button to Upgrade Now (even though I do not currently have a reservation).

When it brought me to the site (I was on my phone’s browser), it gave me the option to be reminded later if I wasn’t ready to purchase the business class ticket. I selected to be reminded later.

I was pretty sure it would require flying on a higher-priced business fare class than the sales that we have been seeing as of late but I still wanted to check it out. I have flown British Airways first class before and, while not the best first class cabin, I figured it would at worth be looking at.

Oops…

Before I had a chance to revisit it, I received another e-mail today from British Airways that was an “Oops” e-mail. It informed me that the offer e-mail was sent in error and it offered their apologies for the mistake. After receiving that e-mail, I checked the terms on the original offer and it said it was for customers who reside in the UK or Ireland (among other terms) so I am pretty sure that some e-mails just went to non-UK customers by a mistake.

Given the required fare classes, I would not have gone for this offer. It was just an interesting e-mail to receive informing me of a free upgrade to first class! But, if you are a resident of the UK or Ireland, you are most likely eligible for this offer. If you are interested in it, here is the link with the information.

Did you get this e-mail and are you eligible? If so, are you taking advantage of the offer?