Apple Devices Now Sold By Amazon – Great News for Deal Hunters, Bad News for Resellers

Written by Charlie

Apple devices like the Apple Watch, iPad, and iPhone are now sold by Amazon, on Amazon. This is great news for deal hunters with gift cards and offers but bad news for resellers.

Amazon and Apple have had a tense relationship over the years. For a while, Amazon Prime videos were not allowed to have an app on the Apple TV app store and Amazon did not sell Apple TV units. Fortunately, things have begun to thaw a little between the two companies since, after all, they are both wanting to just make more money. They can do this if they end up doing some things together in this space.

Apple Devices Sold By Amazon

Great News for Deal Hunters

For a while, you have been able to buy Apple TVs on Amazon and Amazon Prime video apps were on Apple TVs. Now, this has progressed even further and we now have the opportunity to buy things like Apple Watches, new iPads, and even new iPhones. Computers were already sold by Amazon before.

This is great news for deal hunters since it is very easy to purchase Amazon gift cards and earn points/get discounts. They can be had through things like:

  • using a Chase Ink card at an office supply store to buy gift cards
  • using a card with a bonus at supermarkets to buy gift cards
  • using Amex Offers at retailers (for the gift cards) or at Amazon
  • using an Amazon credit card that earns 5% back

Sure, it has been possible to buy these things from other retailers before that had discount methods available, but Amazon is something different altogether.

This means that you can now use Amazon gift cards, arguably the most popular cards actually given as gifts, to purchase Apple iPads, Apple Watches, and Apple iPhones directly from Amazon. One of the questions I had previously received many times about Apple Watches was if people could use Amazon gift cards to purchase them – now you can!

Just remember that you do not get the protection with gift cards that you may get on some credit cards that you could purchase it with instead.

Bad News for Resellers

The flip side of this agreement between Apple and Amazon is that resellers that are not authorized by Amazon can no longer sell Apple devices on Amazon. This used to be quite lucrative for resellers in the past.

If you had looked for these devices on Amazon, you probably noticed some high markups on devices. This was due to the massive customer reach of Amazon mixed with the fact that Apple devices were not sold by Amazon. This was great for resellers to buy iPads during big sales like Black Friday and then flip them on Amazon at retail or even higher.

As of January 4, 2019, resellers will have their Apple items removed from sale unless they are an authorized reseller. That is going to really hurt anyone that is doing this without the ability to get authorized.


There is always good and bad in these situations. The good is that buyers can benefit, the bad is that resellers are hurt. If you are a buyer and you wanted to get one of these Apple devices, time to start picking up Amazon gift cards or putting them on your Christmas list!

Let’s see what Amazon does with prices on these items over this busy shopping season in response to other retailers…

Some of the links on Running with Miles are affiliate links that pay a commission if a purchase is made. Running with Miles is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to

About the author


Charlie has been an avid traveler and runner for many years. He has run in marathons around the world for less than it would cost to travel to the next town - all as a result of collecting and using miles and points. Over the years, he has flown hundreds of thousands of miles and collected millions of miles and points.
Now he uses this experience and knowledge to help others through Running with Miles.


    • Unfortunately, they aren’t as good as they used to as I think it is like 18 states that they now charge sales tax for. As a NYer, I always had to look outside of B&H for big stuff, even though I love shopping with them.