Travel News

Do Colors Matter THAT Much?

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Southwest, as reported widely last week,  is the latest of the airline carriers to roll out a new branding of the colors that appear on their aircraft. American Airlines did that before with United and Delta happening before that. Do the colors of airlines really matter that much? Is it a subliminal thing for customers to be drawn to something that looks like a Crayola exhibit? (For the record – I like the colors!)

Southwest is all heart!

Southwest is all heart!

Southwest is really making a big effort to connect on a deeper level with passengers by going so far as to use a heart to express their LUV (their word and stock symbol) for passengers. At least from the aspect of media exposure, it has seemed like it has been taken very favorably with stories still being written about the change and commercials still airing as prime spots. Of course, I would rather them use the money to drop their fares even more, but they say that the rebranding was actually a revenue neutral move. The commercials on the other hand, they cost a little bit more. 🙂

I certainly am not slamming it as I do think the colors are really bold and articulate – it looks very 201- era as entertainment displays pop out vibrant colors more than ever and the old branding looks dull and washed out in comparison. It just makes me wonder if changing colors really makes that big of a difference and does it make people want to fly the airline that much more? If so, there are probably a few airlines that could benefit from a color change right about now…


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About the author


Charlie has been an avid traveler and runner for many years. He has run in marathons around the world for less than it would cost to travel to the next town - all as a result of collecting and using miles and points. Over the years, he has flown hundreds of thousands of miles and collected millions of miles and points.
Now he uses this experience and knowledge to help others through Running with Miles.