Blogger Honesty, Reality and Staying True - Running with Miles
The Basics

Blogger Honesty, Reality and Staying True

last day
Written by Charlie

With a look at 5 years of blogging, here is some blogger honesty with staying true to your voice as well as playing with balance.

Advertiser Disclosure

 

Looking Back!

I hope everyone is enjoying this slower time of the year and the wind-down to 2016! This time of year, I was get a little thoughtful about the blog. It was 5 years ago today (December 27) that I pushed Publish on my very first post and I love to think about where things have come and where I want to take them into the next year. Today is such a time!

Blogger Honesty and Reality

A LOT of Words!

This post is post number 2,994 for me – in 5 years on a part-time basis. Since I tend to be a little long-winded, I would put an educated guess that each post averages 750 words. That is a little over 2.2 million words! In those 2.2 million words, I have had a lot of room for growth and work on finding my voice in blogging. I have not published everything that has come over my computer for sure but things that I felt were of interest to my readers as well as things had an interest in.

A LOT of Numbers!

This year has been the biggest year – by far – on the blog with an increase of almost 60% in the number of pageviews over last year and a 17,000% increase from my first year! I am very thankful to each and every person that has visited for sure!

Revenue

As long as we are talking numbers, I was also share a little bit about revenue on this site. This site is supported by 2 things – advertising and affiliate commissions. Both of those are numbers that I cannot really give specifics on per confidentiality and such but I will say that the site receives more money from, say, a credit card application referral than it does from a single visit to the site (and by that, advertising)!

Read More: Behind the Scenes: Affiliate Links and How This Site Makes Money

I am fortunate to be a part of BoardingArea which has a tremendous support team that handles all of the behind-the-scenes stuff so I can focus mostly on the writing and content. They handle dealing with advertisers, design, technical issues and overall support. On the affiliate side, that is something I am free to engage in on my own. Between the advertising and affiliate income, I am fortunate to be able to earn some to help with my time on the site, some travels for more posts, and, as of late, to help my contributing writer, Dustin.

Staying True

And now, I swing the post to the Blogger Honesty part. It is very easy to chase numbers in the blogging world. I mean, something semi-newsworthy comes out and it seems like many bloggers (including me) tend to try and rush to be the first to put our special spin on the issue or news. In some cases, that does benefit my readers. In other cases, I choose to pass on some of those things because I do not feel it really provides the kind of content that regular readers and others that visit may be here looking for. There are some fine blogs that cover the insider angles on certain travel companies and they do a good job.

Read My First Post: Running the World for Less

Chasing the Numbers & Back to Reality

It is hard sometimes to work on posts that may take a couple/few hours to write and then only see a small fraction of the number of views that some airfare sale post gets, especially when the airfare post takes all over 10 minutes to write! Of course, from a time/money perspective, it makes more sense to drop the more time consuming posts for those flash posts!

But, I started this blog for two reasons – because I was constantly getting asked the same questions by friends and family and wanted to direct them to a single place where I could answer those questions, and to help the running community to travel to races and other fine places for less than what many are paying. This is an area where I can have a unique voice in comparison to the gift card space where there are dozens of blogs with coverage there.

Playing with Balance

However, it takes time to reach that niche market of travelers and I cannot do a good job of that if I stay away from those posts because they do not bring initially high pageviews. Yet, I have also seen a nice community of readers that come to this blog on a daily basis to read and see what is coming out and I certainly do not want to see you all leave!

Boston Marathon qualifying

Helping runners reach amazing places like this | Courtesy Marcio Jose Bastos Silva / Shutterstock

So, for 2017, I am going to make a more concerted effort at staying true to my blog and that means I will be writing a lot more posts about running and travel for running events. This will include such things as the major marathons around the world, how to get there on the cheap, where to stay, reviews of these racing events, little-known races and how to get there and many more things within the running/travel realm.

There are hundreds of thousands of runners who travel to run races or just run in unique places and I know that the majority of them are spending a decent amount of money to do that. I want to help them be able to do what we all enjoy doing – traveling for much less.

With all of that said, I will not be forsaking the kind of content I have been posting here for years either! That running aspect will be in addition to the things that I continue to find useful for the readership here in the space of miles, points, deals, and travel reviews. But, I will not be so anchored to chasing what I feel will be a popular post versus what I feel can be a useful post.

Thank YOU!

So, I just ask that you join me and help me out with some advice as I work to make this work better in 2017! One of the hardest things there is for a blogger in this space (I think) is to stay true to the original purpose and mission of the blog. I know it has been that way for me! It can be easy to chase the quick advertising/affiliate money versus the long-term resourceful content and I want to be able better balance the two.

Thanks for hanging with me through this long post (told you I was long-winded!)! It is great to have so many kind readers like I have here and I hope to help you much more in 2017!

Editorial Note - Opinions expressed here are author's alone, not those of any bank, credit card issuer, hotel, airline, or other entity. This content has not been reviewed, approved or otherwise endorsed by any of the entities included within the post.

Some of the links on this site are affiliate links that will support this site. Thank you for your support.

About the author

Charlie

Charlie has been an avid traveler and runner for many years. He has run in marathons around the world for less than it would cost to travel to the next town - all as a result of collecting and using miles and points. Over the years, he has flown hundreds of thousands of miles and collected millions of miles and points.
Now he uses this experience and knowledge to help others through Running with Miles.

2 Comments

  • Thank YOU for writing for this blog! 🙂 I appreciate your insights and wish you the best in the future! I live in the NYC area and even NYRR races are getting pricey (to the point that I’d much rather save the money I’m spending on the 9 races each year for a destination race!)

  • Let us add our congrats to Charlie—Mr. Running With Miles. We’ve been honored to support him along this path of blogger growth and always have a smile on our faces when a new post arrives. During his journey in posting over 2.2 million words, he’s also become an award winning blogger with BoardingArea, having earned the honor of the Darren Booth Memorial Award for “showing a commitment to self-improvement with the idea it can be inspiring.” Charlie is going places and it’s not just down the path of being a enthusiastic runner. He’s our version of a “marathon” blogger. Congrats from all your support staff—The BoardingArea Team.

Leave a Comment

Enter your e-mail address to receive blog updates!

You have Successfully Subscribed!

%d bloggers like this: